MERLUZO, 2018 harvest
Merluzo Attitude #Merluzoattitude #Merluzo18
The 2017 harvest marked a turning point in Merluzo's iconography. We could say that, after 6 seasons, our Merluzo had grown up. But, far from that, Merluzo returned to its origins, recovering the most youthful spirit and enjoyment of a wine and a character that reflects the tone and brio of the wine to which it gives its name.
With a more friendly and complicit gesture, the Merluzo showed himself, plainly and relaxed, in the foreground, like the one presented for the first time, in front, planted firmly and anchored in the present, but with his gaze always on the future. .
Wearing summer attire and covered in green sap flakes on his shirt. With sandals and shorts as it could not be otherwise because the habit does make the monk.
A wine was established that fit its creation concept: easy but not easy, low grade and with an attitude very close to who we are and what Menorca means to us. That is why you can always sense Menorca in the background and in green; Merluzo and Binifadet's frame of reference and source of endless inspiration.
For that special occasion, Merluzo appeared in the foreground to show its rejuvenated face and its relaxed personality without artifice, at the same time as a concept of a settled and mature wine in its sixth vintage.
Merluzo, like wine, is close, honest and without artifices that alter its natural personality, only that enhance it.
#Hakeattitude
El Merluzo talks about the sea but lives and drinks from Binifadet's Green Light, hence its distinctive color is not a normal green but a green with drops of the blue of the sea that defines it. That green, Merluzo green, speaks of an attitude, one that empathizes and synchronizes the sea with the countryside, the blue of the Mediterranean with the green sap of the Binifadet vine and that is what we want to emphasize through the label of the harvest. of 2018, not only in its capsule.
Now that our Merluzo has already been presented with its new image, we need it to express that of our wine through its attitude this year. The hands come out of the pockets to express themselves and that Menorca in the background takes a little more prominence, merging sea and countryside; Mediterranean and vine.
We want the label of this vintage to express but also to begin to tell stories that talk about Menorca, the Merluzo attitude and, therefore, that part of us that is most carefree, enjoyable and relaxed.... that is why this year we wanted Show you in Binifadet, on our terrace under our vines, because we can't think of a better place to relax.
And all through watercolor lines because we believe that it helps everything flow....
Honest, enjoyable, Menorcan, folksy, with character, vital, direct and easy that is not easy and who always has the last drink to drink…. a relaxed glass in harmony with nature, with the gaze flooded with the yellow and green Light of Binifadet but through whose veins Mediterranean blood always runs.
Have you already caught the #Merluzoattitude?
